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Boot Camp Prepares Librarians For Marketing Campaign
 | | Pictured is Jeff Green, executive director of client services at Gold Group/Gold Mobile, discussing mobile marketing issues with Nancy Dowd, New Jersey State Library director of marketing, at the Ultimate Marketing Boot Camp held at the Toms River branch of the Ocean County Library. |
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NEW JERSEY - On December 4, the New Jersey State Library, New Jersey Library Association and Ocean County Library hosted The Ultimate Marketing Boot Camp at the Ocean County Library's Toms River branch. Over 70 librarians from across New Jersey attended the full-day training event, which was packed with high-energy sessions.
Participants got to choose from three marketing tracks covering three key areas: fundraising, word of mouth marketing and video production. Professionals from these fields presented workshops designed to give the tools needed to achieve success.
In the word of mouth marketing track, Jeff Greene, executive director of client services at Gold Group/Gold Mobile, discussed the newest communication tools, including mobile marketing and how to create an action plan to get started using WOM right away. Li Evans, a search marketing guru, explained how search engines work and the best way to get a Web site noticed by them.
In the fundraising track, special events planners Rachel Holland and Amy M. Feinstein showed how to plan a successful fundraising event, while events expert Kathi R. Evans explained when and why to use an events planner.
In the third track, filmmaker Winston Reuning discussed with those involved, or interested in making promotional videos, tips and techniques on taking video production to the next level.
"The workshops gave valuable information and training, especially to those librarians who registered for the new statewide marketing campaign, Solving Life's Problems," said Nancy Dowd, NJSL director of marketing. The campaign is co-sponsored by the New Jersey State Library and the New Jersey Library Association. "We are encouraging libraries to develop a video that tells a compelling story about their library," Dowd continued. "Those videos will then be entered into a statewide contest. More workshops are planned." For information on the statewide marketing campaign, go to solvinglifesproblems.org. Librarians can register and library users can submit their stories there.
The New Jersey State Library has three bureaus: the Library Development Bureau (LDB), the NJ Library for the Blind and Handicapped (NJLBH) and the State Library Information Center (SLIC). The state library connects people with information through its service to libraries, government and people with special needs. The state library, which is affiliated with Thomas Edison State College, coordinates, promotes and funds the New Jersey Library Network, of which they are a proud member. Last year, attendance in New Jersey's public libraries was well over 45 million with total circulation of almost 54 million, an increase of over two million.
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